Crowded advertising spaces and high level of competition among brands, as well as decision making approaches and different buying behavior in different parts of construction (including kinds of material, goods and services to final products, i.e., buildings), and especially different mechanism and procedure in construction in Iran have made marketing, advertising, branding in construction much more different from other industries.
Considering the importance of designing and implementing marketing and branding programs, companies in leading countries have turned to specialism and focusing on a special industry or providing a particular specialized service for different industries. Nowadays, having precise knowledge and information about the market and the audiences’ buying behavior has become highly crucial for economic enterprises in view of diversity in advertising tools, plenty of advertising messages, high costs of acquiring market share, and etc. The Construction Group has been continually working and focusing on this industry during 18 years. Consequently, we enjoy a high level of experience and information on this important and strategic section in a way that we are considered as the only company introducing specialized services in marketing, branding, and designing different campaigns with diverse goals for the people active in construction in Iran.